Our Values.

Simplicity. Timelessness. Longevity.

We're a team of designers endlessly inspired by the timeless elegance and innovative thought leadership of Apple. We created a destination that combines beautiful technology, with accessories we design to enhance your enjoyment with your favourite tech.

Our products are designed to be cleverly functional whilst showcase elegant simplicity. We produce using high quality materials and processes, creating products that we hope you will enjoy using for many years. In a world of fast technology, we create slow products designed to last.

Our range consists of considered personal tech accessories, and solutions designed for business, enterprise and education environments.

You can read about our design process here.

Born in Melbourne. Loved Globally.

Melbourne is Design.  From the buildings and public spaces to its cafes and restaurants, design is the defining feature of every space and experience.  We love sharing the streets of Melbourne with many great designers and a vibrant design community. We thrive on being a part of a city that lives and breathes the creation and enjoyment of great design.

Whilst we call Melbourne home, we ship to every corner of the globe, and pride ourselves on being your global source for the best in Apple accessories.

 What started out as a single product launched in 2010, has grown to become a market defining line of modular accessories and cases for the iPad,  iPhone and Apple Watch. Proper products are loved by tech design enthusiasts globally, as well as businesses looking for innovative, experience centric device integration. Our simple mission? To create Proper technology experiences.

Shop Proper Accessories.

Apple Authorised Reseller.

Studio Proper is an Apple Authorised Reseller, and a leading destination for the complete range of Apple products. We also include a curated range of 3rd party accessories that align with our desire to bring you the very best of technology.

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Business Solutions.

Not only are Apple products the leading choice amongst consumers, businesses are also leveraging powerful apps that deliver leading experience across internal and customer facing experiences.

 Apple products help employees work more simply and productively, solve problems creatively and collaborate with a shared purpose. And they’re all designed to work together beautifully. When people have the power to work the way they want, with the tools they love, they can do their best work. Today’s business world has never been more mobile. So we create products that give employees everything they need to make better business decisions, wherever they are. With the most intuitive, secure and powerful products, as well as the hundreds of thousands of apps on the App Store, your team will stay connected, share ideas and get more done.

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Custom Business Solutions.


Every child is born full of creativity. Nurturing it is one of the most important things educators do. Creativity makes your students better communicators and problem solvers. It prepares them to thrive in today’s world — and to shape tomorrow’s. Apple is constantly creating resources to help educators do just that. Not only powerful products, but also tools, inspiration and curriculums to create magical learning experiences and make every moment of screen time worth it.

Apple products give students complete freedom of expression. iPad is so intuitive, anyone can instantly take an idea and run with it. Mac provides the power to pursue the most ambitious projects. Students can even start creating on iPad, then pick up where they left off on Mac. And with all-day battery life, iPad and Mac keep going long after the last class is over.